Public Outreach & Engagement
Lynchpin Ideas makes complicated projects and situations understandable and relatable for everyone involved.
Infrastructure projects, transportation studies, zoning code updates, ballot initiatives...the Lynchpin Ideas team specializes in making communications clear and approachable — translating complex projects into language that resonates with residents, stakeholders, and community leaders alike.
Our agency has extensive experience engaging with residents and stakeholders across socio-economically diverse neighborhoods — and we've learned firsthand that there is no one-size-fits-all way to conduct public engagement. To meet people where they are, we tailor our outreach strategy to each project by including a mix of public meetings, tabling events, surveys, social media content, project webpages and beyond.
Our Services
Audience insight gathering and reporting
Initiative branding and key message development
Outreach communications planning and execution
Stakeholder coordination
Outreach tactics development and execution
Special events and public meetings
Case Study: KC Water’s Smart Sewer Program
Since 2016, Lynchpin Ideas has provided public outreach and communications services for the City’s Overflow Control Program, which we rebranded as the more public-friendly “Smart Sewer” program in 2017. Our ongoing communications efforts aim to reflect the innovation, necessity and scope of this multi-billion-dollar infrastructure project — the largest infrastructure investment in Kansas City’s history.
Today, we develop and manage a comprehensive suite of community-facing materials including social media content, website content, infographics, project fact sheets, signage, digital assets and more. Lynchpin Ideas also handles ongoing community outreach efforts for the program which include strategic, project-specific communications plans tailored according to project disruptions, community stakeholders and neighborhood demographics — we've managed outreach for nearly 40 Smart Sewer projects since 2016.