Public Sector
Marketing
Lynchpin Ideas knows how to create and extend brands, connect with communities, tell strategically compelling, stories and rally support.
We excel at making complex or divisive issues understandable and relatable. Social or community services? Necessary but invasive infrastructure updates? Outdated branding? We use concise and compelling messages and creative solutions that deliver the WIFM (What’s in It For Me?) to those who need to know about it, in the right way, wherever they are — from inboxes to mailboxes, billboards to social feeds.
Our Services
Ballot Initiative Creative
City Branding and Key Messaging
Digital and Print Publication Creation
Economic Development Toolkits
Public Awareness Campaigns
Stakeholder and public engagement
Social media strategy, content and campaigns
Case Study: The City of Merriam, Kansas
In 2018, the City of Merriam approached Lynchpin Ideas with a unique challenge. The City had a tagline that they loved, "Just Right." Yet no one — from City staff to elected officials — could describe what, exactly, made Merriam “Just Right.”
We were retained to discover the answer. Step one was research: we met with business owners, residents and staff to discover what made Merriam different, relevant, meaningful and authentic. In doing so, we learned what made Merriam “Just Right” … for all the right reasons. Then we created the City's Brand Voice Toolkit — a mission statement, key messages, brand promise, persona and word bank. Our recommendations were not just embraced but also implemented across all City channels.
In 2020, our agency was engaged to develop a regional campaign to announce and promote the City’s brand-new Community Center. After conducting research with City staff and key community members, we developed a campaign and launched it regionally through social media, out-of-home and direct mail channels. To wrap up our engagement, we extended the campaign treatment to an employee recruitment campaign to help fill open positions at the center.
